Sometimes it pays to think outside of the box. There are many different ways to market your app, and often it’s something surprising and unexplored that will prove the most effective strategy for your app. We’ve compiled a list of strategies that you might not have tried yet.
1. Cross promotion with other apps
Look for similar apps aimed at the same demographic as yours, and offer to promote theirs in exchange for them to promote yours. You can have success using cross promotion networks, but equally if you’re a young app you might have more luck bypassing these and speaking directly to apps about a deal that could work best for you both. The advantage of this approach is that it cuts costs.
2. Pitch your app to vloggers and bloggers, or app reviewer sites
A great way to gain traction, if you haven’t already done so, is to reach out to bloggers and vloggers. Find out who’s most popular for apps like yours, and reach out to them for a promotion. You should keep in mind that some of the bigger channels will charge you for this, but some will be happy to give you a review in exchange for a free trial or some incentive within for app.
3. Get creative with stunts
When the app Dojo launched in 2014, they came up with an unusual to spread the word. Instead of forking out on glossy fliers, they wrote a heartfelt letter on Microsoft Word and printed out 19,000 copies to hand out to commuters on their way to work. A pretty old school tactic, but it led to thousands of downloads as the personal touch spiked people’s curiosity.
Creating a talking point is one of the most effective ways you can market your app – and it can be done without having to splash out. It pays to think outside the box.
Think about how apps like yours are marketing themselves. Do the opposite.
What audience are you targeting? Young singles? Students? RPGers? Cause a stir at an event where your target audience are bound to be.
4. Jump on the back of a viral trend
If you’re aiming at teenagers and young people, try to jump on the bandwagon with viral trends. It doesn’t even have to be relevant for your app. Your app will be able to ride on the wave of interest in this trend, and resonate with your target audience.
Of course, jumping on the back of any viral trend won’t be particularly effective if it has nothing to do with your app, but cleverly linking your app to what’s trending can help bring in lots of new traffic with little or no cost.
5. Run a contest incentivising people to share the app
Create incentives within your app that reward users for bringing their friends on board. Publicise this contest, and the winners, on social media. Give rewards for sharing your app.
We made a 3D augmented reality werewolf for the gaming app Plato, and distributed it via Snapchat. To encourage people to people to share the lens, we ran a contest for the best videos using the lens. The top videos would get featured on our Snapchat channels, and the top ten entries would receive cash prizes.
6. Use Snapchat
If you’ve thought even a little bit about marketing an app, no doubt you’ve thought about using Instagram or Facebook. Have you ever thought about using Snapchat?
Fanbytes are leaders in making this platform work for apps. If you’re targeting young people, as they launch campaigns aimed at highly engaged audiences to help drive app installs. Apps like Plato have had great success with them, reaching low CPIs and high conversion rates.
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