Realizing that it is losing the battle for AR, Facebook hopes to close the gap with Snapchat by opening up it's AR API to the world.
Similar companies with deep pockets like Apple and Google are making their own bids on AR, however Snapchat has a headstart on everyone.
It has created up to 3,000 lenses so far and it's one of the most popular features of the app for Snapchatters.
Now Snapchat has opened up it's AR API to everyone by introducing Lens Studio.
Lens Studio is an app that anyone can access whether on PC or Mac. Graphic Designers and those more familiar with 3D Animations will be able to create awesome stuff like this :
However there are guides and easy-to-use templates on the app that allow anyone to come with their own unique designs like these :
Lens Studio is a gamechanger when it comes to brands. Whether you're selling a product or service or an app, at the end of the day your clients' experience is king! AR has the potential to enhance that experience.
Imagine you're on a night out with your friends and you can grab food either at McDonalds or Burger King, but you know that at McDonalds you'll be able to play around with Augmented Fries that jump across the table and start dancing. Which place would you go?
Here at Fanbytes we're super excited for this update and we cannot wait to see how we're going to implement AR in the campaigns that we run for our clients.
P.S. Scan the Snapcode below to check out one of the lenses 👇👇👇
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